Searching through our local MLS, it amazes me as a Realtor just how many listings are presented with one, or in a few cases - no photos at all! If this makes me want to click onto the next listing, I can only imagine how a prospective buyer searching for their next dream home feels!
I admit, I have had listings in the past where it takes all of my creativity to find five or more photos that will spark the interest of a buyer. Or there is the listing that you really don't want to show all of its features as you fear it will drive a buyer away, but we owe it not only to our fellow Realtors but to the sea of buyers out there to inform them of the true listing's beauty - however it looks.
Speaking with a buyer yesterday confirmed this ... they told me that there are a lot of homes currently available on the market - far too many to see personally for them to make their choice. I agree! When I asked them how they decide which ones to look at, they confirmed what I already knew! They choose to look at the ones with multiple photos.
I have personally had many successes selling my own listings. If I can upload 10 photos on a listing - then it's 10 photos. If I can upload 25 photos - then it's 25 photos. I receive no greater compliment than an out-of-town buyer walking into one of my listings that they have viewed many times on the Internet prior to the showing and saying "Oh, it looks just like it did on the Internet" - well maybe the only greater compliment is the contract that follows.
I know my seller is nowadays quiet a Real Estate savvy individual, after all they usually have had a little experience as a FSBO prior to listing with me. The reason they made their decision to move from being a FSBO to listing their valued home with me is the fact that I spent my time convincing them that the sale of their home would come quicker if they used my professional expertise and that includes the marketing of their home. After all, I don't ever want them feeling like they are once again a FSBO with a Real Estate sign in their yard!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment